ICE 2025 Barcelona
NOVOMATIC showed off with a memorable innovation at ICE 2025 Barcelona
From January 20 to 22, 2025, the Fira Barcelona Gran Via became the world meeting point of the gambling industry within the framework of ICE 2025. As the largest exhibitor, NOVOMATIC set new standards with an unprecedented variety of products, exceptional
In addition to NOVOMATIC's wide range of 360° products, numerous subsidiaries and technology partners, such as NOVOMATIC Spain, NOVOMATIC Gaming UK, NOVOMATIC Italy, LÖWEN ENTERTAINMENT, APEX and Ainsworth Gaming Technology, exhibited their latest products. An area dedicated to visitors from Latin America was a highlight this year, which underlines NOVOMATIC's commitment to address the needs of the regional market with customized solutions.
 
Brilliantness perfected: the launch of the DIAMOND X™ 1.55J QUATTRO
NOVOMATIC's sophisticated product portfolio has been expanded with the revolutionary launch of the DIAMOND X™ 1.55J QUATTRO. This latest edition of the internationally popular DIAMOND X™ 1.55J impresses with exceptional features that take the gaming experience to a whole new level. A sleek cabinet design, an innovative glass touch cover and a state-of-the-art soundbar provide a unique gaming experience and maximum immersion. The new DIAMOND X™ 1.55J QUATTRO was presented with an outstanding signaling solution that caused a sensation at the NOVOMATIC stand.
 
Offered in attractive packages with four or six cabinets with the latest game content, the monumental posters provided an audiovisual spectacle that excited visitors and operators alike. With this offer, NOVOMATIC once again strengthened its position as the "Diamond of the industry". In addition to this, the exclusive cabinets of the V.I.P. X™ also attracted attention. The V.I.P. X™ Royal 1.85, the V.I.P. X™ Dream 2.43/3.43 and the V.I.P. X™ Lounge 2.32 are designed for demanding players and casino operators looking to offer their guests a premium gaming environment. Another key attraction this year was, once again, the V.I.P. X™ Galaxy 2.65, which continues to generate enthusiasm around the world. Combining high-end comfort with a futuristic design, this luxury cabinet sets new standards in functionality and playability, providing an unparalleled gaming experience.
 
Top-tier games: Linked Progressives, Multiple Feature Games and Game-Mixes
NOVOMATIC captivated the public at ICE 2025 with extraordinary game content, releasing several new Linked Progressives and Multiple Feature Games. A highlight was XTENSION LINK™ Evolution, which generated a stir with two new and attractive titles: Mighty Squad™ and Fu Flow™. These multi-function games impress with attractive gameplay and innovative mechanics, offering an unparalleled gaming experience.
 
Volumes 3 and 4 of the popular XTENSION LINK™ were also presented, each with 12 exciting titles full of attractive features such as Expanding Reels, Golden Spins and the Xpress function, which guarantees maximum entertainment for players. On the NOVO LINE™ platform, the new multi-function game RISING TREASURES™ made its grand debut, offering five attractive titles full of attractive features such as Free Games, Xtra Spins and Prize Upgrades.
 
Impera ProLink™ captivated visitors with four new titles, including the legendary Book of Ra™ ProLink, which offers cutting-edge gameplay with features such as Mega Spins, Double Reels and Chain Reaction. The event reached epic proportions with the launch of the EPIC GOLD Jackpot, an exclusive selection of five GOLDEN titles that introduce an additional progressive Jackpot level, the EPIC, which offers new and exciting opportunities to win. And the classic GAMINATOR® from NOVOMATIC receives a modern and impressive update with the launch of the GAMINATOR™ X5. This highly customizable combination features a total of 66 game titles in seven packages, offering unparalleled flexibility to casino operators by allowing them to precisely tailor the product to the needs of their guests.
 
Electronic table games and a game-changing casino management solution
NOVOMATIC sets new standards in electronic board games with NOVO UNITY™ PRO. This ETG solution ensures that operators can meet the dynamic demands of the future with unparalleled functionality and customization. From the seamless integration of live electronic games such as Sic Bo, Baccarat, Roulette, Poker, Blackjack and Slots, to Parallel Play and Simultaneous Betting, NOVOMATIC's next-generation ETG solution was enthusiastically received at ICE. The visionary NOVOVISION™ casino management solution, based on the latest cutting-edge technologies, was another of the attractions for visitors to the NOVOMATIC stand. With a broad approach and an increasing diversification of system functionalities, NOVOMATIC's visionary casino management system offers a flexible solution that meets all operator requirements for modern casinos and beyond. The latest developments were presented in two different configurations: for club operations and for casinos.
 
Global excellence: NOVOMATIC wins four prestigious awards
ICE 2025 was accompanied by several awards ceremonies, where NOVOMATIC reaffirmed its leadership position in the gaming industry by obtaining four important awards. In the European Casino Awards 2025, NOVOMATIC triumphed in three key categories: the V.I.P. X™ Galaxy 2.65 was awarded as the Best Innovative Product; the NOVO CASH Casino Master won the award for Best Cash Management Product; and the company's sustainability strategy was recognized with the Sustainability Initiative Award. In addition to this, NOVOMATIC received the coveted ICE Landmark Award 2025 in honor of its unwavering commitment to innovation, excellence and leadership in the gaming industry.
 
The Executive Committee of the NOVOMATIC AG Group highlights: "The premiere of ICE in Barcelona in 2025 was a resounding success and the perfect start for the year of the 45th anniversary of NOVOMATIC. “The overwhelmingly positive response from our customers and partners clearly confirms our position as Europe's leading gaming technology group with outstanding innovations and cutting-edge products. We are particularly proud of the four internationally renowned awards that recognize our ongoing commitment to excellence in this industry. Our special thanks belong to our more than 25,000 dedicated employees, whose tireless efforts have made this success possible."
 
Thomas Schmalzer, VP Global Sales and VP Product Management of NOVOMATIC AG, adds: "ICE 2025 was, for us, one of the largest and most successful fairs in history. Not only did we exhibit in one of the best stands we have had, but we were also able to launch one of the widest ranges of products, from gaming equipment to new and fascinating game titles and jackpot families. This underlines our leadership in innovation and technology in the industry. We are excited to launch our latest products in markets around the world and ICE 2025 confirmed to us that our solutions are perfectly in tune with player preferences and customer demand. We would like to express our most sincere thanks to our customers and partners for their trust and excellent collaboration."
 
Dingnews.com 03/02/2025

 

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