RMG extends LBO distribution agreement with SIS
Racecourse Media Group (RMG) and Sports Information Services (SIS) today agreed to an extension for the distribution and transmission of audio-visual and data from RMG racecourses to licensed betting offices (LBO) across UK and Ireland.
High-quality and day-in, day-out horseracing output from RMG’s stable of racecourses, including the Jockey Club courses – such as Cheltenham, Aintree, Epsom Downs, Newmarket and Sandown Park – and independent courses, including York, Goodwood and Ayr, will continue to form the core content of SIS’s LBO services until the end of 2028.
Richard Ames, CEO of SIS, said: “I am delighted to have extended our arrangement with RMG for a further three-year period. Over the last eight years of representing RMG’s rights the relationship between the parties has gone from strength to strength, and this new arrangement is testament to our collaborative working practices.”
Nick Mills, CEO of RMG, said: “We look forward to extending the partnership and working closely with SIS and our LBO partners to grow interest and betting on RMG content. LBO revenue remains a significant media rights income for the sport and this deal further increases the value of RMG’s content in the LBO marketplace.”
Dingnews.com 07/03/2025
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