The move will see FDJ UNITED’S online betting & gaming division roll out SSG's unrivalled suite of raceday content, including the revolutionary new Smart View card, across the revamped 32Red sportsbook.
FDJ UNITED brand Unibet has been a long-term Racing Post content partner, with full racecard content including comments, verdicts, ratings and form having been prominent on Unibet's channels for many years. That partnership was extended in October to include all international territories, and the brand-new Smart View racecards.
Following the success and customer engagement seen across Unibet, FDJ UNITED has now launched all content across 32Red. Customers will have access to full racecard content, recent form, comments and verdicts, and Smart View. All content is supplied across horse racing in all territories, as well as UK and Irish greyhound racing.
Smart View is a cutting-edge racing product, developed with modern bettors of all levels of experience in mind. Leveraging innovative technology and drawing inspiration from popular video games like FIFA and Football Manager, Smart View simplifies the traditional racecard, making it more accessible for all audiences.
The design was perfected using the feedback from thousands of interviews with experienced and novice bettors. The underlying data, which updates dynamically to reflect real-world conditions, is built on the industry-leading Racing Post database, and has been trained by a team of data scientists, racing experts as well as the data iterating on itself.
Smart View was launched to the public in 2024 and is already used by thousands of bettors every day. Its top-rated selections have consistently returned a profit at major racing events, if backed to a level stake.
Alistair Gill, Sportsbook & Racing Market Growth Manager at FDJ UNITED, pointed out that the success of the Smart View race cards had been instrumental in the decision to widen their content offering across the group, saying: “Racing Post content has been a cornerstone of the Unibet racing proposition for many years, something that was further cemented with the addition of Smart View last year, a product that our customers have readily embraced. With the 32Red sportsbook undergoing a refresh, it was an easy decision to roll out the Racing Post content across the brand.”
Sam Houlding, Managing Director B2B for Spotlight Sports Group, added: “We’re delighted that FDJ UNITED have extended our partnership to include the iconic 32Red brand. FDJ UNITED have been among the first partners to identify the revolutionary potential of Smart View and we look forward to continuing our work with them for many years to come.”
Spotlight Sports Group aims to support the global betting, horse racing and fantasy sports industries.
Dingnews.com 04/04/2025