iugu, a Brazilian technology company specializing in financial infrastructure, announced its entry into the Payment Provider Forum, an initiative of the International Betting Integrity Association (IBIA), the global entity leading actions for integrity and transparency in the sports betting sector. The initiative was created with the explicit goal of protecting the betting market from financial fraud related to competition manipulation. The Forum brings together payment companies that commit, through a Declaration of Commitment and Participation, to adopt good practices in integrity, transparency and monitoring.
Joining the Forum represents a milestone for iugu, as it reinforces the company's commitment to governance and compliance, and consolidates its position as a reliable partner in a sector that is gaining increasing relevance in Brazil and worldwide.
“Our membership in the IBIA Payment Provider Forum underscores our commitment to the highest global standards. We are eager to actively contribute to the sector's growth in Brazil and internationally, partnering with leaders who are committed to security and the development of regulated sports betting," states Ricardo Dostaole, Head of Bets at iugu.
The moment is decisive for the sector, especially given the volume of bettors disclosed by the Government, which increases the responsibility of payment methods within this ecosystem. According to the Secretariat for Prizes and Betting (SPA) of the Ministry of Finance, 17.7 million Brazilians placed bets on websites and apps in the first half of 2025. This number highlights the strength of the industry and reinforces the relevance of international governance initiatives, such as those led by IBIA, which contribute to broadening the credibility, transparency, and security of the entire ecosystem.
The partnership also positions iugu to play a larger role in shaping the global iGaming agenda. Together with other national and international players, the company is committed to fostering a sustainable market built on transparency, clear regulation, and innovation. Forum Membership includes the use of a newly designed IBIA Payment Provider Forum kitemark.
"We are pleased to welcome iugu as a new member of the Payment Provider Forum. The involvement of responsible and committed payment providers is essential to support the integrity and sustainable development of the regulated sports betting market, especially in emerging regions like Brazil," says Khalid Ali, CEO of IBIA.
Dingnews.com 15/10/2025