Betnacional renewed its main sponsorship contract on TV Globo, maintaining its presence with giants such as Amazon, Ambev, Fiat, Itaú, Natura, Perdigão and Vivo in Brazil. Betano has once again secured the "Top 5 seconds", a premium advertising format that is broadcast before the broadcasts of the matches on open television and on SporTV.
In the Premiere channel, Betano also remains among the sponsors, along with Ambev, Bradesco and Stellantis.
Globo and bookmakers could be a formula for success
With the new package, the group reached 3 billion reais in advertising sales of national football alone, a historical record that exceeds the 2.5 billion raised the previous year, according to Folha de S. Paul.
The global goal of the station is to reach 6 billion cereals in 2026, also considering the packages for the Copa Libertadores, women's soccer and the 2026 World Cup.
According to Manzar Feres, commercial director of Globo, the result reflects "the confidence of the brands in the value proposition of the project."
Faced with CazéTV's competition in streaming services, Grupo Globo also launched GeTV, which opens up other sponsorship and collaboration possibilities with bookmakers for 2026 and 2027.
According to internal data, more than 50 million fans watched the matches exclusively on the screens of the station in 2025, without the influence of other platforms.
CazéTV, reference for operators
At the beginning of October 2025, Betnacional announced an alliance with CazéTV for the broadcast of the FIFA World Cup 2026. The channel will broadcast all the matches of the competition live through YouTube.
According to the operator, this collaboration reinforces its commitment to the development of sport and to the search for new ways to connect with the public.
The brand also highlighted that CazéTV will be the only channel that will broadcast the tournament in its entirety, offering coverage on different platforms and interactive content to enrich the experience of fans.
Betnacional also highlighted that CazéTV and YouTube exceeded market expectations by completing the sale of all advertising space for the 2026 World Cup.
During this year, the channel reached 5.6 million simultaneous views during the match between Flamengo and Chelsea at the FIFA Club World Cup, the second largest audience in the history of CazéTV. In addition, the channel maintained its record with 6.9 million devices connected during the Brazil vs. Croatia match in the 2022 World Cup.
Dingnews.com 04/11/2025