which they will celebrate with a multi-channel campaign that will seek to honor "the legacy of millionaire payments of the most successful slot theme of all time."
As they highlighted, Wheel of Fortune Slots is famous for awarding jackpots that exceed one million dollars and "change the lives of players," as well as for the unmistakable song "WHEEL-OF-FORTUNE!" that resonates on the casino floors. It is also recognized for having transformed the experience in casinos by becoming the first licensed slot game in the industry.
In this context, the celebration that will last several months includes launches of new products, events in casinos throughout the United States, contests through Instagram and Facebook, collaborations with slot influencers, a new creative campaign and a week of special integrations in the Wheel of Fortune television program, among other activities.
IGT's incoming CEO, Héctor Fernández, commented: "For three decades, IGT's Wheel of Fortune Slots has captivated slot players around the world and has earned a reputation for offering top-class entertainment combined with huge jackpots in physical and online casinos."
"Through our relationship with Sony Pictures Television and Carnival Cruise Line, IGT created a solid campaign for 2026 that pays tribute to the legacy of Wheel of Fortune Slots, while rewarding players and generating value for our customers globally," he added.
activities
The company reported that one of the most anticipated elements of the campaign is the Spin and Sail Cruise, presented in association with Carnival Cruise Line and which allows selected US casinos to reward players with eight-day cruises aboard the Carnival Jubilee. Participants will compete in a slot tournament with a prize pool of USD 1 million.
In addition, players will have the opportunity to win a place on the November Spin and Sail Cruise through contests organized on the IGT Jackpots and Instagram pages of IGT Gaming North America.
The president of Game Programs of Sony Pictures Television, Suzanne Prete, said: "Our long-standing relationship with IGT has been a remarkable success, and we are delighted to continue building on that momentum as we celebrate the 30th anniversary of IGT's Wheel of Fortune Slots."
"Like our television show Wheel of Fortune, IGT's Wheel of Fortune Slots is a benchmark in the category that connects with a wide audience, and we value IGT's sustained commitment to the franchise," he added.
From IGT they recalled that they have the exclusive licensing rights of the legendary Wheel of Fortune brand in the casino, lottery, iGaming and iLottery game segments, as well as non-exclusive rights to distribute Wheel of Fortune content in free social casinos, granted by Sony Pictures Television, owner and producer of the long-standing television program.
Dingnews.com 02/02/2026