The product is now available and its implementation in the company's global network of partners will take place in the coming days. For the company, it represents an important advance in the interaction with sports betting houses.
As prediction markets continue to gain ground globally, existing solutions are based on exchange models that require liquidity and complex user interaction. Betby Predictions, on the other hand, offers a fully managed fixed odds experience, designed specifically for sports bookmaker operators.
The new tool allows operators to offer prediction markets in a simple, scalable, accessible and familiar format, while players can place bets on a wide range of non-sporting events, including cryptocurrencies, finance, technology and entertainment.
"Betby Predictions represents a natural evolution of the sports betting experience. We are taking the basic principles of betting and applying them to the world beyond sport. It's about turning global events into interactive opportunities for players, in a scalable and responsible way," said Kirill Nekrasov, director of Innovation and R&D at Betby.
Unlike exchange-based platforms, Betby Predictions is fully integrated into Betby's existing sports betting ecosystem. According to the supplier, operators benefit from a smooth implementation, centralized risk management, a standardized settlement and continuous market availability. The product is based on the generation of content through AI, backed by a specialized team that monitors global events and creates markets in real time, allowing the creation of hundreds of new markets every week.
From the company they assured that Betby Predictions has been designed with solid internal security measures and that they maintain full control over the creation of markets, ensuring that all content is carefully selected and reviewed. The platform explicitly excludes highly sensitive or controversial topics, such as geopolitics, active conflicts, the results of wars or events that involve human suffering. In addition, all markets are subject to human surveillance, and AI is used to identify trends rather than publish content autonomously.
In turn, since sports betting is usually governed by seasonal calendars, Betby Predictions introduces a 24/7 interaction model, which allows operators to monetize global news cycles and attract new audiences beyond traditional sports bettors.
According to the company, this launch reinforces its position "at the forefront of innovation in sports betting, offering operators a new and powerful way to expand their product offer and capture the growing demand for non-sports betting experiences."
Dingenws.com 07/04/2026