Every operator planned for that spike. Far fewer planned for the weeks after the final, when the casual audience goes quiet and hard-won traffic starts to slip away.
Drawing on the network-wide data, the playbook argues that by the final whistle operators already hold everything they need to act — and examines the three decisions that follow: what to show each player, when to intervene, and how much any given player justifies spending on.
The playbook highlights:
What the World Cup did to traffic, active players and engagement speed
How much longer players stayed active with an AI personalized feed
How at-risk players were scored while still reachable
What spend each LTV tier deserved based on its projected value
“Most AI hype in this industry doesn’t survive contact with reality,” said Danil Emelyanov, Head of AI Labs at BETBY. “Built with a clear purpose, it delivers enormous value — higher personalization, more accurate prediction, more granular segmentation. That’s how data becomes commercial value.”
Dingnews.com 10/08/2026