FairPlay Sports Media, the global sports media network fuelled by data and powered by fans, has announced the appointment of Hannah Buitekant as its Chief Growth Officer.
Buitekant brings close to 20 years of experience as a founder and leader, building digital businesses, executing commercial transformation, and developing significant strategic partnerships across the media and technology sectors.
She joins FairPlay Sports Media following a successful 12 years at the multi-channel publisher dmg media which engages one in five UK adults every day through brands including the Daily Mail, Metro, i Paper and New Scientist, having most recently held the role of Chief Commercial Digital and Strategy Officer.
In her new role, Buitekant will lead the strategic execution of the group’s growth strategy for media partners and iGaming operators. Building the go-to-market engine, customer success, account management and product sales capabilities to enter new markets, territories and sports verticals, whilst continuing to grow existing revenues through the deployment of our data and technology.
Hannah Buitekant, Chief Growth Officer at FairPlay Sports Media, said: "What really drew me in is that FairPlay Sports Media has advanced technology and AI solutions that redefine how value flows between consumers, media and operators. These solutions aren't just transactional, they are built to keep consumers coming back, which is what drives stronger, more durable outcomes for our partners and iGaming operators.
"My priority is converting FPSM's platform and product investment into the engine that generates high-value consumer relationships, and I'm looking forward to working with the team and our partners/ customers to realise the full potential of this market-leading AI powered technology."
Stuart Simms, Group CEO at FairPlay Sports Media, added: “Hannah is a fantastic addition to our executive team at FairPlay Sports Media. Her track record speaks for itself; she has performed in evolving markets, overcoming sector challenges to deliver consistent growth with an acute eye on finding new engagement and partnership opportunities.
“As we continue to scale our AI powered platforms and products globally, Hannah’s commercial expertise and experience working in mutli-brand, audience centric companies will be invaluable in accelerating our next growth phase, further strengthening our position as a leader in the sports media market.”
Dingnews.com 05/10/2026