In a statement, they pointed out that for the launch of the brand in new international markets, VERSUS updates its visual identity by adding the word bet, a descriptor that aims to position the business vertical in the international market.
From this agreement, VERSUS will enjoy the intellectual property of Bayern Munich, as well as different elements of dissemination, the assets of hospitality and FCB Legends to promote the recent launch of its betting page in Mexico.
In this regard, Michaell Diederich, member of the Board of Directors of Bayern F.C., said: "We are pleased to announce that VERSUSbet will be our first official sports betting partner in Mexico. We continue to advance in our internalization strategy, and doing it together with large brands in each of the markets where we want to continue growing is of vital importance to us."
In turn, the director of the Online Division of the Orenes Group, Alejandro Torralba, said: "Today is one of the most important days in our history, we are very proud to be part of the group of collaborators of the F.C. Bayern".
"It is a privilege and a pride to be able to live up to the quality of one of the clubs with the most titles, history and transcendence of football and become strategic partners in the long term. From VERSUSbet, we will continue to work to make this club and its consolidation in Latin America as important as possible," he remarked.
For his part, the general director of the F.C. Bayern, Dee Kundra, said: "The club has a strong presence in Latin America, which is why VERSUSbet chooses our club to enter the Mexican market. With almost 125 years of history, the F.C. Bayern is proud to carry out responsible business management and it is important to partner with brands that represent the same thing."
Finally, the Marketing Director of the Orenes Group, Fernando Mármol, said: "This agreement represents a strategic alliance with one of the most important clubs in the world. Bayern Munich has an impeccable trajectory and a social mass that makes it one of the main sports clubs around the world and that is gaining more and more strength in Latin America."
"This union is a starting point to promote and consolidate VERSUSbet in the Mexican market and is, without a doubt, the confirmation of the ambitious proposal we present for the launch of our brand in this market," he concluded.
Dingnews.com 24/07/2024