The sweeps and iGaming business yesterday (4 November) announced a strategic partnership with Crypto.com to launch MyPrize Markets, becoming just the latest business to enter the fast-growing space.
It comes hot on the heels of several other companies announcing similar partnerships with the CFTC-registered exchange and clearing house, including Trump’s social media business Truth Social and entertainment website Hollywood.com.
Zach Bruch, MyPrize founder and CEO, said: “We are excited to partner with Crypto.com to launch all new prediction market products like sports, events, crypto, and more to our million+ users in the US and abroad.
“Together we will lean in and deliver fun and engaging experiences for our players and bring major enhancements to the social, livestreaming content, and community engagement that the MyPrize platform fosters.”
Under the deal, MyPrize will combine two of the most controversial emerging gambling verticals in US, sweepstakes casino – which has faced significant pushback in 2025 – and prediction markets, which look to have a much brighter future given the friendly regulatory approach of the Trump Administration.
MyPrize Markets to integrate with livestreaming
The business outlined that it will offer prediction markets across sports, politics and cryptocurrency, as well as integrating the offering with MyPrize’s livestreaming platform.
Travis McGhee, Crypto.com managing director and global head of capital markets, added: “We are seeing a massive change in how financial markets are converging with other products. We have been at the forefront of the convergence of crypto with TradFi.
“Now, we are at the forefront of a similar convergence with live social platforms and financial markets with our partner, MyPrize. Together, we are positioned to grow, innovate, and be the leader in prediction market products, which allow information discovery of what matters to retail users.”
In other prediction markets news, the Winklevoss twins – famous of their depiction in David Fincher’s 2010 film The Social Network – will enter the vertical through their Gemini Space Station, Inc crypto exchange, according to anonymous sources quoted in Bloomberg.
The twins, who through their crypto connections are said to be an influential voice inside the Trump Administration, possibly played a role in spiking the nomination of Brian Quintenz as CFTC chair after criticising him to the president for being insufficiently radical.
Dingnews.com 07/11/2025